Buy Black-Owned On Black Friday
Every year, Black Friday is a fantastic chance to score bargains, but also support companies who share our values. This year, we encourage you to think about purchasing from Black-owned companies rather than going directly to big-box retailers. By doing this, local economies are boosted and Black businesses are given more prominence and empowerment. Here is a list of Black-owned e-commerce companies for each letter of the alphabet.
Black Friday shopping helps build community wealth by creating jobs and supporting families. It promotes diversity and representation by bringing unique perspectives to the market. Black-owned businesses often emphasize quality and craftsmanship, reflecting personal passion and cultural pride. Supporting these businesses on Black Friday helps break barriers for Black entrepreneurs, who have historically faced funding and resources issues. By buying from these businesses, Black communities can benefit from increased opportunities for success and contribute to the overall economic growth of their neighborhoods.
Shop clean beauty products — Ami Colé Lip and Cheek Multistick adds a perfect wash of color to lips or blush for cheeks.
Brother Vellies was founded in 2013 with the goal of keeping traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs. Now handmade artisanally across the globe, Brother Vellies creates luxury accessories that celebrate cultural histories and timeless design.
“At BLK + GRN (pronounced Black and Green), we never bring in junk—only joy…As part of our commitment to help you achieve a holistic lifestyle, we thoughtfully select the most nourishing, cruelty-free products from Black artisans around the world.”
Cécred is rooted in inclusive testing to develop products that strengthen all hair types. Shop Cécred's award-winning product line to restore and revitalize your hair.
Darryl Brown
Darryl Brown reinvents classic shapes and designs to improve workwear. We were among the first to collaborate with him, and we think his design philosophy is unique—being described as "Dries meets Carhartt".
EADAM
Whatever it is, the way you tell your story online can make all the difference.
After many years of working in the beauty retail industry and doing research on the harmful ingredients used in ‘cult favorites’ skincare products - Temi gathered all of her product knowledge and decided to take matters into her own hands. She began to formulate skincare products with organic plant-based ingredients for herself which led to her friends questioning her new glow. Skin and soul care made easy for you with a touch of Temi.
The global membership community helping the next generation of brands learn, connect, and grow.
This wellness brand focuses on superfoods and self-care. Try their matcha and turmeric blends for a health boost.
“We believe that women should be empowered to break barriers, achieve excellence in every aspect of their lives, and make their own rules.”
A plant-based feminine care line founded by a Black woman to address the health needs of women everywhere.
A fashion brand known for its culturally inspired designs, merging history and heritage with contemporary style.
A hip-hop-inspired tea brand offering handcrafted teas, honey, and accessories.
Jolie Noire: Meaning “Pretty Black,”
This brand sells chic athleisure and loungewear celebrating Black beauty and empowerment.
Known for its innovative and fun lip and eye masks, KNC is all about natural beauty with a twist.
Look amazing in minutes. Makeup for your exact skin tone. Safe ingredients you'll love. Feel beautiful in your skin. Makeup that fits you. Quick to apply. Lasts all day long. Easy To Use.
One of the largest Black-owned wineries, the McBride Sisters bring wine inspired by their family history and passion for sustainability.
A cosmetics brand that ensures women of all skin tones can find their perfect shade, especially for lips and face.
Nubian Skin
This lingerie and hosiery brand makes “nude” products for all skin tones, offering representation in an essential way.
A New York-based jewelry and fashion brand with minimalist yet striking designs inspired by founder Oma’s Norwegian-Nigerian heritage.
Petit Kouraj is a black owned and female led accessories brand, making sumptuous and lively handmade fringe bags inspired by Haiti.
Cool, minimalist concept store featuring eclectic womenswear & an in-store coffee bar.
TELFAR is a unisex line Est. in 2005 in NYC by Telfar Clemens. It's not for you — it's for everyone.
Founded by Nigerian-born Sharon Chuter, UOMA offers makeup products that celebrate diversity in beauty.
Vavvoune is a Brooklyn-based brand renowned for its refined leather bags and accessories. Crafted with care, each piece captures curiosity and nostalgia.
Home decor with African-inspired prints and designs, from pillows to wall hangings.
“YAITO is an independent design house dedicated to inspiring an individuality and embodying excellence through statement silhouettes and distinctive lifestyle accessories.”
Shopping from Black-owned brands on Black Friday is a powerful way to show that inclusion, diversity, and empowerment matter to you as a consumer. These brands are reshaping industries, bringing quality and culture together, and paving the way for a more equitable future. Let’s make this Black Friday about more than just deals; let’s make it about impact and connection.
